How online courses providers shape their sites and content to appeal to the Google algorithm.

Learn without limits* (*some limits, like seeing the actual course, may apply).

Coursera’s latest financial update under new CEO Greg Hart includes not just numbers, but a fundamental shift in how its degree business is presented.

Both Coursera and Udemy started 2025 with new CEOs. Greg Hart took over at Coursera in February. Hugo Sarrazin started at Udemy in March. Less than a month into the job, both CEOs were in conversations to sell their companies. On April 8, Hart and Sarrazin met for the first time at ASU+GSV. The rest, as they say, is history. In my 5,000-word analysis of Coursera’s acquisition of Udemy, I called the deal rushed. Two new CEOs, both less than a year into the job, merging two public companies. I w